Media Buying

Your Meta Ads should be making you money.
Let me show you how.

Head of Media Buying at Butcherbird, managing 10 e-commerce accounts across R1.2M+ in ad spend. I don't just run campaigns — I built AI systems that make every decision sharper, faster, and data-driven.

0

Accounts Managed

R0M+

Ad Spend Managed

0x+

Target ROAS

The Process

Audit. Structure. Test. Scale.

01

Audit

I pull your account data, review campaign structure, creative performance, audience setup, and checkout flow. You get a clear picture of what's working and what's bleeding budget.

02

Structure

Testing campaign for new creative. Scaling campaign for proven winners. Clean separation, no audience overlap, no budget waste. Every ad earns its place.

03

Test

Systematic one-by-one creative testing. New hooks, formats, and angles every week. Kill fast, scale winners. Data decides — not gut feel.

04

Scale

Winners graduate to scaling with budget increases. Retargeting catches the warm audience. Reporting keeps you informed. The compound effect kicks in.

The Work

Real campaigns. Real numbers.

What you get

Everything included. No hidden costs.

✓Campaign setup & structure
✓Weekly/daily optimization
✓Creative strategy & ad copy
✓Audience testing & scaling
✓PPTX performance reports
✓Competitor monitoring
✓AI-powered spend alerts
✓Direct access (no account managers)

Pricing

Simple, transparent pricing.

No setup fees. No long-term contracts. Month-to-month.

Starter

£1,500/month
  • ✓1 ad account
  • ✓Up to £10K/month spend
  • ✓Weekly optimization
  • ✓Monthly performance report
  • ✓Email support
Get started

Growth

£2,500/month
  • ✓1-2 ad accounts
  • ✓Up to £30K/month spend
  • ✓2x/week optimization
  • ✓Creative strategy & briefing
  • ✓Bi-weekly reporting
  • ✓Weekly check-in call
Most popular

Scale

£4,000/month
  • ✓2-3 ad accounts
  • ✓£50K+/month spend
  • ✓Daily optimization
  • ✓Full creative direction
  • ✓Weekly reporting
  • ✓AI-powered monitoring
  • ✓Priority support
Let's talk

Questions you're probably asking.

How is this different from my current agency?

Most agencies spread one media buyer across 20+ accounts. I manage 10 — and I built AI systems that monitor performance, flag issues, and generate creative briefs automatically. Your account gets more attention, backed by better tools.

What if I'm not spending enough yet?

If you're spending less than £3K/month on Meta, you probably don't need a media buyer yet. I'll tell you that upfront. The Starter tier works from £5K/month spend.

Do you guarantee results?

No. Anyone who guarantees ROAS is lying. What I guarantee: transparent data, honest assessments, and disciplined execution. If something isn't working, you'll know why and what we're doing about it.

What tools do you use?

Meta Ads Manager for campaigns. Custom AI systems (Claude Code + Obsidian) for analysis, reporting, creative strategy, and competitor monitoring. PptxGenJS for automated reporting. Everything is data-first.

Where are you based?

Cape Town, South Africa — but I work with UK and Ireland brands. The timezone overlap is 1-2 hours, and most communication is async. Your campaigns get optimized while you sleep.

Ready to make your ads work?

Book a free 15-minute call. I'll look at your account and tell you honestly whether I can help.

Book a Free Audit Call